For Goodjour, I crafted their brand identity from scratch and developed the final mockups for their e-commerce site. Entrusted with the entire purchase journey, customer profile settings, and showcasing their diverse lunchboxes, I focused on creating a user-friendly experience.
A key challenge was designing the customizable box feature, allowing color selection and engraving. I ensured all designs were mobile-friendly, especially the intricate customization process. Utilizing Figma and a custom design system, I really tried to achieve a balance of aesthetic appeal and maintainability