Process

Workflow

UX/UI Designer

Emotions

01

« Emotion ». I think that's the word that best describes my job. Emotions call to our senses, give us wonder, pleasure and sometimes even nostalgia that echoes in our deepest memories. There are a multitude of emotions, but each one is a different experience every time.

Designing an experience for a user means making him feel emotions resulting from the use of an application, a site or even an everyday object. They are many methods to achieve a successful experience for the user, I suggest you discover mine.

Introduction

Immersion

Immersion

02.a

Research

Know the users

Understand existing services and possible technical solutions

Find insights

Problematization

Define assumptions

Ask a question in terms of use + user point of view

Integrate particularisms

Fisrt step

Research

02.b

Once the brief has been received by the applicant and the market studied, our first reflex is to find out more about its customers: their expectations, their needs, their frustrations,...etc. And what better way to get to know them than by interviewing them?
By surveying them, we will be able to collect their experience, understand them but also open up to new opportunities for reflection.

Problematization

As a result of the research done, we will have collected a set of data. They will be used to create personas (archetypes of users) that will benefit as a basis for the rest of the process. With this exercise, we can put ourselves in their shoes and generate as yet unexplored ideas to add value to our thinking.

02.c
Conceptualization

Conceptualization

03.a

Co-conception

Finding, designing and using suitable supports

Workshop format

Include user

Creation

Articulate some ideas

Shaping these ideas

Prioritize and select the most desirable ideas

second step

Co-conception

Now it's time to bring our personas to life. To do so, we will retrace their days, determine their priorities and define key steps in their daily lives. This personal exploration allows us to externalize their thoughts and emotions to better understand their expectations and identify opportunities for reflection that are unique to them.

03.b

Creation

03.c

That's it, we know more about our different targets. Once this solid foundation has been clarified with all stakeholders, it's time project ! To do this, we will create wireframes (low-fidelity screens): user paths that formalize all the data collected. They allow us to identify new areas of frustration and need, while testing the product early enough to optimize it later.

Implementation

Implementation

04.a

Prototyping

Create the interfaces and points of interaction between the user and the service in order to be able to experience the complete user journey / value proposition

User tests

Define the assumptions and users to be tested

Encouraging user feedback

Measuring adjustments

third step

Prototyping

04.b

A brand can be recognized in particular by its graphic identity. It is also a vector of emotions and in this phase, we have to combine all our UX research with a visual experience. It is therefore only at this stage that we create the final interactive interfaces that will be present on the product. This allows all stakeholders to project themselves and adjust the screens according to their feedbacks.

User tests

Before moving on to development, it is essential to test the final product in order to adjust and optimize it again. We use target users to analyze their behavior, their understanding of the service and to measure their emotions about the imagined user experience.

04.c
Contact

It doesn't have to be finished between us !