« Emotion ». I think that's the word that best describes my job. Emotions call to our senses, give us wonder, pleasure and sometimes even nostalgia that echoes in our deepest memories. There are a multitude of emotions, but each one is a different experience every time.
Designing an experience for a user means making him feel emotions resulting from the use of an application, a site or even an everyday object. They are many methods to achieve a successful experience for the user, I suggest you discover mine.
Know the users
Understand existing services and possible technical solutions
Once the brief has been received by the applicant and the market studied, our first reflex is to find out more about its customers: their expectations, their needs, their frustrations,...etc. And what better way to get to know them than by interviewing them?
By surveying them, we will be able to collect their experience, understand them but also open up to new opportunities for reflection.
As a result of the research done, we will have collected a set of data. They will be used to create personas (archetypes of users) that will benefit as a basis for the rest of the process. With this exercise, we can put ourselves in their shoes and generate as yet unexplored ideas to add value to our thinking.
Finding, designing and using suitable supports
Articulate some ideas
Shaping these ideas
Prioritize and select the most desirable ideas
Now it's time to bring our personas to life. To do so, we will retrace their days, determine their priorities and define key steps in their daily lives. This personal exploration allows us to externalize their thoughts and emotions to better understand their expectations and identify opportunities for reflection that are unique to them.
That's it, we know more about our different targets. Once this solid foundation has been clarified with all stakeholders, it's time project ! To do this, we will create wireframes (low-fidelity screens): user paths that formalize all the data collected. They allow us to identify new areas of frustration and need, while testing the product early enough to optimize it later.
Create the interfaces and points of interaction between the user and the service in order to be able to experience the complete user journey / value proposition
Define the assumptions and users to be tested
Encouraging user feedback
A brand can be recognized in particular by its graphic identity. It is also a vector of emotions and in this phase, we have to combine all our UX research with a visual experience. It is therefore only at this stage that we create the final interactive interfaces that will be present on the product. This allows all stakeholders to project themselves and adjust the screens according to their feedbacks.
Before moving on to development, it is essential to test the final product in order to adjust and optimize it again. We use target users to analyze their behavior, their understanding of the service and to measure their emotions about the imagined user experience.
It doesn't have to be finished between us !